Finding herself amid a bustling breakfast party in St. John's is a big change from Luma Rabeeah's former life in Iraq.

"There is no peace in my country. And for this reason, I decided to leave everything," she said.

Fleeing upheaval, Luba arrived in St. John's at the beginning of 2019, where the services of the Association for New Canadians awaited to help her adjust. Now, she's taking ANC language classes, and on Thursday, took part in a celebratory breakfast to mark the non-profit's 40th anniversary.

"They help me with so many things," she said, calling its staff and volunteers "lovely people."

The non-profit group, headquartered in St. John's with five satellite offices flung across Newfoundland and Labrador, wasn't always the one-stop shop for newcomers to the province. It was born in 1979, out of the efforts of a few volunteers looking to help Vietnamese refugees.

"It's been quite a journey," said executive director Megan Morris.

"Every year we've been changing and adapting to respond to the needs of newcomers in our community."

The volunteers helping Vietnamese people adjust to life in Newfoundland and Labrador transformed into the ANC in 1984, and has been expanding ever since. When asked to fit their offerings into a nutshell, Morris laughed and said, "It's a big nutshell."

• 'Can't be more thankful': Syrian farmers' new crops a smash hit for this operation

• New Canadians launching food truck with worldwide flair in St. John's

There are resettlement programs for refugees, where newcomers are met at the airport and guided through everyday basics. There's an ESL centre with more than 250 students, and recently there have been innovations like pairing skilled refugees with farmers, or the food truck training program.

"We really want to increase immigration in this province. We know it's critical, and we know that good services and excellent programming will only add to their staying in this province," said Morris.

From immigrant to ESL teacher

While Newfoundland and Labrador trails most other provinces in Canada for immigration, its numbers have been slowly increasing — 616 permanent residents were added to the province in 2008, while 1,305 were welcomed last year. The province has set a target to attract 1,700 immigrants annually by 2022.

Grace Okwera can remember when that immigration was just a trickle, when she arrived in May 1993. Originally from Uganda, she can still remember the uncertainty of touching down at the St. John's airport with her family, including a toddler and a five-year-old, in tow.

"We had a bit of nervousness, of being new and … wondering how'd you'd get around, and all that," she said.

But straight off the tarmac, a team from the ANC whisked her and her family to their first home on Patrick Street, and guided them through how to take the bus and find groceries. Okwera's family was paired with a local one with children around the same age, which helped them integrate into sports and activities that helped ease the transition.

"To me, in my memory, that was one of the most helpful things that happened," she said.

Okwera still experiences those first days in Newfoundland and Labrador, as she works with other new arrivals as an instructor with the ANC. She helps newcomers with everything from language skills to Canadian currency and geography.